Endurance Mind Coaching is an endurance specialist psychology performance consultancy. Working in both elite and non-professional sport, we help ambitious athletes develop their mental fitness with skills, tools and strategies to perform at their best, when it counts, under pressure in their training, racing and recovery.


Who is Endurance Mind Coaching for?

We work with athletes who have been competing in at least a couple of long distance events and are experienced in the demands of their sport. Usually, our clients are used to the rigours of training for their event (e.g. whether that’s running, cycling, or swimming), consistently work on their S & C, core work and plyo to limit injury and build strength, as well as have a good handle on their nutrition and hydration. So this course is less applicable to new athletes and starters who can make greater gains in these areas. We ensure our athletes already have solid components that the course can layer additional benefits to. Of course, beginners can make gains in their mental fitness and later this year, we will be providing a ‘beginners programme to mental conditioning in endurance sport’

State-of-the-art mental fitness training

Fulfilling athletic potential is not as simple as what an algorithm-driven online training program can generate for you to tick off over 3 months. The whole athlete needs coaching. Combining your own physical training with our mental conditioning within a dedicated program tailored to your specific requirements, develops your ability to exert the power and stamina you have trained, with the robust mental strength and flexibility you will have developed to execute fully on race day. Your well trained mind should allow the body to complete what it’s spent months waiting for come competition day!

The use of Psychology within endurance sport is a relatively recent addition, but top athletes have honed their mental fitness for years before Neuroscience and researchers started advising professional athlete programmes or helpful guidance was published in print or online for ambitious sub-elite and amateur athletes. No athlete would deny that the mental pillar of endurance is huge. But best practice has been poorly communicated and implemented at the non-professional level. Now with more modern research and work from the field, we want to provide clear, easy to implement skills through a structured programme to close the gap between your potential and performance, with a robust, resilient and flexible mindset.

What is Mindset?

The set of attitudes held by someone, that are either “a feeling or opinion about something or someone, or a way of behaving that is caused by this (Lexico 2020). Mindset is everything.

The way we think, the way we act, our ability to succeed, are dictated by mindset. When set right, it drives our success, when it’s off, it becomes a limitation or blocker.

If you’re frustrated by email-only programs that offer you little more than spreadsheets, calendars, and personality-less data, contact us about building your mental fitness today.

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A. Name What they do

Break your personal barriers

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